In a competitive market where each brand tries to make a mark, customers seek trustworthy retailers to deliver exceptional service. An intelligent use of multi-channel data from digital-heavy interactions can help retailers target customers at the right time through the right channel and with the right offering. The Fosfor Decision Cloud enables them to manage and organize their data and generate granular insights that cater to each customer’s specific needs. It helps develop tailor-made models that drive market-specific recommendations and assists in evaluating decision risk, enabling businesses to make informed choices that are data-driven and inherently low-risk.
OpenAI, an American artificial intelligence research laboratory, released ChatGPT on 30 November 2022, and there has been an uptick in interest around the world on AI-generated text, AI-generated images, and AI-generated video ever since. This interest has gained traction over time, fueled by the potential for it to change our lives forever - professional and personal alike.
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There is no question that the COVID-19 pandemic has profoundly impacted the way traditional retailers or new-age eCommerce companies connect with and serve their customers—from capturing their attention online, to integrating service and delivery into a superlative customer experience.
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Consumer Packaged Goods (CPG) companies, rarely have visibility of their market, competitors, or selling patterns because they depend on retailers as their end-customer. The presence of retailers in the process of selling CPG products to end consumers creates the need for multiple varied data access for CPG companies.
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